genius kitchen

A new way to watch what you eat

Genius Kitchen was Scripps’ first digital-only network, featuring recipes, food news, pop culture, and original video content intended for the food-savvy Millennial audience. The entire ecosystem was launched simultaneously across multiple channels: on the web, Android, Android TV, Roku, Fire TV, Fire Tablet, iOS, and tvOS.

My design team created the new identity, visual brand, and user experience for the website and its integration with streaming video applications. The challenge was to create a user journey that flowed seamlessly across the different platforms, supporting the customer wherever she is and whatever she is doing: discovering new recipes on her mobile, saving content to be viewed later, or watching original programming on connected tv.